Last updated on June 7th, 2021 at 12:30 am
There’s an unquestionable demand for t-shirts. And, t-shirt printing has become a hit among artists and others who want to customize what they wear. Even children love custom tees. They can be fickle about what they wear, but kids love fun designs as they get older, and the relatively low price helps them keep variety in their wardrobe. Teens are especially interested in expressing themselves, and gifting custom clothing does just that!
Printing custom tees can be a great line of work to get into too, so if you’re interested in making a business out of t-shirt printing, there are some things you should know.
When you think about shirt printing, there are three things that you should keep in mind:
- The cost of producing each item of clothing
- Whether or not people want to wear it
- Your business goals
Your Market: Who Will Wear it?
When creating or gifting clothing, you want to think about the person who will wear the clothing. When it comes to t-shirts, each customer may be seeking their own personal style. While you can’t cater to everyone’s needs, you will want to think about your design, and who would want to wear it. Is it bright, colorful, and fun? Or, is your design more of a complex geometric shape that invites eyes to stare at its intricacies? Does your design include text, and if so, what is the tone of your text? Is it sassy? Is it “punny” or funny? Will its irony appeal to college hipsters or to children. Whichever direction you choose will have a broad impact on your market.
The Cost of Producing
A big reason why it is becoming more popular is that t-shirt printing, in general, is a lot less expensive than it has ever been. A lot of people associate custom clothing with more expensive clothing, but with updated technologies, it is easier for the average person to design and customize clothes for children, sports teams, sponsored groups, or other niche markets.
Nowadays, printing your own custom t-shirts can actually be very profitable. If you have an entrepreneurial spirit, then you can see returns on your initial investment in the design and printing of your t-shirts almost immediately. That’s because the overhead is extremely low — all you need to do is find the right printer — one who will do an excellent job and use high-quality shirts and inks in a highly efficient process that saves you money.
Designers who go into the custom t-shirt printing business usually start to see a profit within the first one to three months they are in business. Asking “micro-influencers” and others to wear your custom t-shirts on social media while tagging your profile is a great way to get the word out that you are creating something fresh and new!
Your Goals in Business
Of course, you want to think about your own goals. Is this going to be a one-time run to make a fast buck (nothing wrong with that), or are you trying to establish yourself as a reputable custom clothing designer in your area? You certainly don’t want to put yourself in a financial hole trying to run off to many copies without being sure of the market. These questions will help you make decisions regarding how many to purchase and whether or not you will continue making these purchases as your inventory dwindles. Sometimes, it’s better to take pre-orders, but that won’t work if you’re marketing your shirts at a live event, where the value of them is that they’re ready to wear.
Possibly the most important thing to remember is to partner with a reputable printer that guarantees the quality of their work.
What do you think? Does the custom t-shirt business sound like something you want to explore?