Last updated on July 7th, 2021 at 05:29 pm
What’s one trend that’s here to stay? Without a doubt, it’s climate positivity. Over the years, as consumers have become more environmentally-concious, brands have shifted their focus toward producing sustainable clothing.
People are now more motivated than ever to encourage and promote brands that offer ethically and sustainably-manufactured garments. People want to invest in brands that are contributing to the preservation of the planet while doing good for people and animals. The demand for eco-conscious clothing is increasing at an exponential rate – let’s take a look at some of the latest trends in sustainable fashion.
The Green Dream
For many people, the entire concept of sustainable fashion is abstract. But, since the COVID-19 pandemic hit, designers having been getting even more creative. Fashion is now playing a role in combating the climate crisis by giving people the opportunity to look stunning while protecting our natural resources for future generations. The fundamental idea is that everything is designed, produced, and delivered in an environmentally-friendly way.
The Fashion Revolution
Fashion is no longer just about fancy couture — it now focuses on adopting practices that ensure that clothes and other accessories are made without harming the environment. The prime concern is to not encourage trends and styles that pose a threat to the environment.
Following ethical fashion standards also falls under this umbrella. This means protecting the rights and welfare of all those who work tirelessly to execute a brand’s design and vision — the garment workers.
Trends in Sustainable Fashion for 2021
This year, ethical clothing brands have taken a new approach to how they design and manufacture their clothing. Although thanks to the pandemic, the most popular outfits were loungewear, PJs, and sweat pants, style influencers are showcasing unique, eco-friendly style options.
With reduced demand for new and formal clothes, consumers are purchasing responsibly, and their fashion choices are becoming more sustainable and eco-friendly. So, look out for these emerging trends in sustainable fashion!
Thrift stores are becoming increasingly popular these days. People seldom want to buy recycled clothes or repeat an outfit they have already posted on their Instagram. This is one reason for the revival of the culture of borrowing clothes or purchasing second-hand items. People are buying pre-loved clothes and are styling them in their own way.
Apps like ThredUp have garnered a lot of attention as people use them to build their own sustainable wardrobes. Renting outfits is also becoming increasingly popular these days, as people don’t want to spend heavily on a formal dress they would wear once.
There is nothing that a little bit of creativity can’t fix. A big trend at the moment is transforming your old pieces into something entirely new. Sparing a few hours and glamorizing a dress by adding a funky belt, or wearing chunky golden hoops, or perhaps adding a silky scarf can change the entire look of the outfit.
You can take plenty of inspiration from the internet. Revamp your grandma’s long party dress, and sew it into a gorgeous blouse. With a few DIY hacks, you save a ton of money, and revamp your whole closet without making a single purchase. You can also invest in key pieces like beautiful cashmere socks that are eco-friendly and will never go out of style.
The Ultimate Platform
Online shopping is many people’s guilty pleasure. However, these days the internet offers many opportunities to buy hand-made products from local businesses. Online shopping has boomed since the beginning of pandemic and people have enjoyed the convenience of this kind of shopping, forcing many companies to move to digital marketplaces.
2021 has been a year of great change. Brands have showcased inclusivity and diversity not only in their products but also in their marketing strategies. From the models they hire to how they design their merchandise, brands have smashed through barriers when it comes to size, race, ethnicity, skin tone, and age, making them more relatable to customers.
Sustainable clothing was often seen as boring or dull. These fashions were traditionally showcased as timeless clothing with classic designs and natural, tuned down colors. But now, brands have incorporated vibrant colors, bold patterns, and contemporary designs to pierce the modern market. Now sustainable fashion is all about cool, modern designs and striking, vivid colors – making these fashions super modern.
Circularity is becoming another popular practice in the fashion industry. Brands are re-using materials and upgrading technologies to ensure that the industry surpasses its previous targets. Fashion companies are also incorporating materials that can be reused and recycled. Bio-based materials have also become the highlight of the industry, replacing environmentally-damaging fabrics.
It is truly remarkable to see how people are accepting and following the latest trends in sustainable fashion. This transformation of the fashion industry is revolutionary, and hold onto your hats because we are witnessing a breakthrough, and the fashion industry will never be the same again!
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